Shaping the Future of Agriculture with Our Partners through %100 Agriculture Meetings
In line with our “100% Sustainability” and “100% Agriculture” vision, we continue to strengthen our collaboration with our agricultural partners—an essential link in our value chain. Through the 100% Agriculture Meetings, we enhance knowledge and experience sharing with our partners around sustainability, translating our long-term collaborations into on-the-ground impact.
Designed by Türk Tuborg’s sustainability and agriculture teams to bring our strategic partnerships into practice, the 100% Agriculture Meetings were held on January 7–8 at our production facility in İzmir. With the participation of 20 partners from seven different cities, we shared perspectives on the future of agriculture. During the meeting, we emphasized that our sustainable agriculture goal is built on a model grounded in transparency, traceability, and long-term collaboration.
Witnessing the Journey of Barley from Field to Production
On the first day of the two-day program, we hosted our partners at our factory and toured our production facilities. During the visit to our malt plant, we closely witnessed the journey of barley—from the dedicated efforts in the fields to its processing and quality control stages.
On the second day, we focused on our sustainability strategy and our “%100 Agriculture” approach. With the participation of managers from our malt and quality departments, we delivered dedicated presentations for our barley producers, comprehensively addressing quality, traceability, and efficiency in agricultural production. These sessions highlighted how critical field-level quality is for the final product while reinforcing our shared vision for the future of agriculture.
Through digitalization, traceability, satellite monitoring, and supply chain transparency, we enhance quality and efficiency in agricultural production while promoting climate resilience and environmental balance. By strengthening our collaboration with local producers, we continue to build the future of sustainable agriculture together.
